构建茶圣文化符号 打造茶文化名城

Constructing tea saint culture symbol to build tea culture city

名人文化是城市发展的文脉根基和软实力的重要体现,名人文化符号是城市形象品牌构建的重要组成。湖北天门是茶圣陆羽故里,历史悠久,名人辈出。作为具有世界影响的茶文化历史人物,茶圣陆羽毫无疑义是天门的核心文化符号。但天门茶产业基础薄弱,茶文化氛围也不太浓郁,如何将茶圣故里打造成为茶文化名城,是当地政府和茶界人士多年来一直思考的问题。本文从名人文化符号的视角出发,认真审视茶圣对于天门的文化符号意义,探索构建茶圣文化符号的路径,并提出文化与旅游融合打造茶文化名城的策略。

Celebrity culture is the cultural foundation of urban development and also an important embodiment of soft power. Celebrity culture symbol is an important part in constructing urban image brand. Tianmen City in Hubei province,is the hometown of tea saint Lu Yu,which has been known for its long history and has nurtured many well-known people. As a historical figure with global influence in tea culture,the tea saint Lu Yu is undoubtedly the core of Tianmen City cultural symbols. But the tea industry base in Tianmen is very weak and it does not have a strong tea culture atmosphere. So how to build it into a tea culture city is the question facing local government and tea sector. From the perspective of celebrity culture symbol,the present paper examines the cultural symbol significance of tea saint Lu Yu to Tianmen,to explore the path for constructing tea saint culture symbol. The strategy to build tea culture city with integration of culture and tourism is also dicussed.