6Dick, A. S. and Basu, K.. Customer Loyalty: Toward and Integrated Conceptual Framework. Journal of Academy of Marketing Science, 1994, 22:99-113.
7Zeithaml, V.A.Consumer Perceptions Of Price, Quality, and Value: A Means-end Model and Synthesis of Evidence. Journal of Marketing, July 1988, 52: 2.
8Parasuraman, A., Zeithaml, V.A. and Berry, L.L.. A Conceptual Model of Service Quality and its Implications for Future Research. Journal of Marketing, Fall, 1985, 49: 41-50.
9Gremler, D. D. and Brown, S. W.. Service Loyalty: Its Nature, Importance, and Implications. In Edvardsson, B. et al.(Eds), Advancing Service Quality: A Global Perspective, International Service Quality Association, 1996: 171-80.
10Reichheld, Frederick F.. The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Boston: Harvard Business School Press, 1996.
5Ohver Richard L. Whence Consumer Loyalty[J].Journal of Marking Special Issue,1999,(63):33-44.
6W.T.Tucker. The Development of Brand Loyalty[J].JOURNAL OF MARKETING RESEARCH,1964,(08).
7Leblance Nguyen. An examination of the factors the signal hotel image to travelers[J].Comell Hotel and Restaurant Administration Quarterly,1996,(02):47-50.
8John T.Bowen,Stowe Shoemaker. Loyalty:A Stratigic Commitment[J].Comell Hotel and Restaurant Administration Quarterly,1998,(02):18.
9Laurette Dube,Leo M.Renaghan. Creating Visible Customer Value[J].Comell Hotel and Restaurant Administration Quarterly,2000,(February):62-72.
