CIS理论视角下的户外文化墙与城市形象塑造——基于巢湖市文化墙的研究

ON CULTURAL WALL AND SHAPING OF CITY IMAGES FROM THE PERSPECTIVE OF THE CIS THEORY——Based on the Stusy of Chaohu Cultural Wall

近年来,墙壁已成了城乡展示自身的重要窗口之一。本文利用CIS理论构建了户外文化墙的效应模型,分析了其在受众审美、知觉和心理效应等方面的特点。通过视觉-知觉-心理的效应过程,文化墙将城市精神、城市气质、城市文化内涵,规范行为和如何创建良好环境等信息直接传递给受众。文章从新的角度诠释了城市形象塑造的方法,为推进城市的发展做出了贡献。

In recent years, walls have been one of windows that urban areas display themselves. Through employing CIS theory the thesis is designed to construct effect modes of cultural wall and to analyze aesthetic, conscious and psychological character-istics of audiences. Through the process of “vision-consciousness- psychology”, cultural walls directly transmit some informa-tion, such as the city spirit, the city temperament, the city cultural connotation, behavior regulation and construction of good en-vironment to audiences. This paper elaborates on the ways of shaping city images from a new view and plays an important role in development of cities.