论品牌的个性化定位与发展理念——以“百武西”为例

ON PERSONALIZED POSITIONING AND DEVELOPMENT CONCEPT OF BRANDS—— With “Bai Wu Xi” as an Example

品牌价值在于其创造财富的巨大潜能,而在品牌的塑造中,个性化的理念已经成为日趋关键的要素。在全球化趋势下的品牌设计中,要想脱颖而出,就不能没有个性。这些个性化的形象使之区别于同类产品,便于人们识别与记忆。"百武西"以它独特的品牌理念和坚持自我的品牌个性,塑造出一个自然、简约、和谐的品牌形象。

Brand value lies in its great potential to create wealth, and in brand shaping, and the individuality concept has be-come an increasingly crucial factor. Under the trend of economic globalization, it is impossible to stand out in brand design without individuality. These highly individualized images distinguish them from similar products and help people to identify and memorize them. “Bai Wu Xi”with its unique brand concept and brand individuality of self-adherence creates a natural, simple and harmonious brand image.