方法:存在论、发展、映射——全球文化产业研究

Method:Ontology,Movement,Mapping——Global Culture Industry

斯科特·拉什和西莉亚·劳瑞通过追踪一系列文化产品,分析和证明了在今天全球化背景下,像手表和运动服饰等物质产品是如何产生从物质到文化商品的质变以及如何进行国际化的传播的,它们是如何成为强有力的文化符号并成为文化资本主义的目标的。其研究方法的应用受到多种人类学以及社会学理论的启发。

By tracing a series of culture products,Scott Lash and Celia Lury analyzed that,in the context of globalization,how material products such as watch and sportswear have metamorphosed into cultural products and moved across national borders,how they have become the powerful cultural symbols and the central goal of culture capitalism.The methodology adopted in this book was influenced by several theories of sociology and anthropology.