风格化表演与仪式化互动:重新审视网络直播

Stylized Performance and Ritualistic Interaction :Reexamining the Webcast

依托于移动互联网技术而诞生的网络直播是青少年进行风格化表演的舞台,它将趣味相投的人们"召唤"到一起,建构了一个个具有家园感的社群。不仅如此,网络直播间还是青年群体积累新文化资本的场域,他们在此争夺话语权,形成对主流文化的"微弱抵抗"。然而,不论是风格化的表演,抑或仪式化的互动,最终都难逃被商业化的宿命。当网络直播被时代潮流抛入消费主义的狂欢中,它不仅迷失在荷尔蒙经济与粉丝经济的漩涡中,也编织了一张全新的"产业网络"。由此,亚文化与商业主义实际上构成了一个多元复杂的动态系统。

the Webcast, which was born on the basis of mobile internet technology, is the stage for teenagers to give stylized performances. It 'calls' together a cohort of people with tastes and interests alike and constructs a community with a sense of home. Furthermore, the webcast room is also a new field for the youth group to accumulate new cultural capital. They are there to fight for the right to speak, forming a 'weak resistance' to mainstream culture. However, no matter it is a stylized performance or ritualistic interaction, it is ultimately difficult to escape the fate of being commercialized. When the webcast is thrown into the carnival of consumerism by the trend of the times, it is not only lost in the whirlpool of hormonal economy and fan economy, but also weaves a brand-new 'industrial network'. As a result, subculture and commercialism actually constitute a multivariate and complex dynamic system.