认知神经传播学:范式创新与研究框架

Cognitive and Neural Transmission:Paradigm Innovations and Research Framework

任何传播效果都以人脑对信息的处理加工为基础。认知神经传播学从工具层面为传播学提供一整套全新的研究工具体系;从认识论层面为传播学研究提供一个全新的研究领域和视角。本文将认知神经研究作为传播学研究中的一个新范式,据此提出认知神经传播学的研究框架与基本议题,对于从本质上认识传播现象、把握传播规律提供一个切入点。

Any transmission effect is based on the information processing in the human brain. Cognitive neuroscience now provides a whole set of research tools,creating new research fields and research perspectives for communication studies. In this article,we explore cognitive neuroscience as a new paradigm for communication studies,putting forward a research framework and basic issues of cognitive neural transmission,identifying a starting point for the understanding of communication phenomena and communication rules.