互联网时代民营影视企业的产业融合与跨越式发展——以华策影视为例

The Industrial Integration and Leapfrog Development of Private Film and Television Companies in the Internet Age:The Example of Huace Media

在互联网时代的背景下,以华策影视为代表的民营影视企业,借助产业融合的历史契机,致力于影视项目评估的客观化和科学化,打破目前传统的B2B商业模式,实现"内容、渠道、受众"的循环联动,打造全产业链的综合娱乐的航空母舰,实现跨越式发展。华策影视的这种探索与努力,对于中国民营影视企业,乃至中国影视产业的转型升级,都将具有积极的示范意义。

In the context of the Internet age,some private film and television companies,such as Huace Media,have become committed to find an objective and scientific model for project assessment with the help of industrial convergence. This breaks the traditional B2 B model,realizing a cycle connecting content,channels and audience. Huace Media is making efforts to build a carrier for comprehensive entertainment and realize a leapfrog development.