网络吐槽现象的文本意义生产与解读——基于经典网络热点事件的吐槽文本分析

Production and Interpretation of the Meaning of the Online “Trash Talk”:A Textual Analysis of “Trash Talk” based on the Online Reaction to Big Scandals

在互联网时代网络吐槽现象深刻地影响了人们日常生活的方方面面,为探究网络吐槽行为中吸引大众的本质因素,在探析"吐槽"内涵基础上,通过对"青岛天价大虾"事件的经典吐槽文本及其他网络热点事件吐槽文本的分析,发现网络吐槽文本的深层逻辑其实是利用对抗的表达实现生产的快感,而快感是吐槽文本中吸引大众的本质因素。

The phenomenon of "trash talking"profoundly affected all aspects of people's daily life in the Internet era. In order to explore the essential factors behind the popularity of "trash talk",based on the analysis of "trash talk"connotation,we analyzed a classic example of "trash talk"text produced as a response to the "Qingdao sky high priced shrimp"scandal,coming to the conclusion that the deep logic behind online "trash talking"is using confrontational expressions to seek enjoyment,which is the main reason why "trash talk"is so attractive to the public.