摘要
人工智能的发展带来传媒生态的巨大改变,呼唤新型传媒文化的建设。AI时代的科技和社会生活,正孕育着与之匹配的时代精神。新闻写作机器人的出现突显了当代新闻人格建设的重要,平台型媒体的出现标志着信息爆炸时代的思想资源的稀缺。强化精神层面建设,消除传播学中的"人学空场",强化问题导向,填补情感传播空白,让价值导向成为算法为王的重要补充,是新时代价值传播的任务。
The development of artificial intelligence has brought about tremendous changes in the media ecology,calling for the construction of a new type of media culture.The technology and social life in the age of AI are embody the spirit of the times.The emergence of news writing bots highlights the importance of contemporary news personality construction.The rise of platform-style media signals the scarcity of ideological resources in the era of information explosion.The mission of spreading values in the age of AI is to strengthen spiritual building,fill in the'vacuum'by bringing humanities into communication studies,focus on problem-oriented approaches,fill in the gaps of affective communication,and incorporating value-oriented strategies into the algorithms.
出处
《浙江传媒学院学报》
2018年第2期18-25,147-148,共9页
Journal of Zhejiang University of Media & Communications
