移动出版价值链研究的现状与学术构想

Current Situation and Academic Conception of the Research on Mobile Publishing Value Chain Research

移动出版价值链是移动出版企业的一系列价值增值活动构成的链式分析系统,可用以作为分析经营者如何建立和维持竞争优势,并判断其高下的有效标准。文章从价值链重构、价值网及产业链视角下的价值链管理三个方面出发,对近五年移动出版价值链方面的文献进行了梳理、评述,分析了现有研究的瓶颈,并构想了下一步研究的方向和重点。

The value chain of mobile publishing is a chain analysis system composed of a series of value added activities of the mobile publisher. It can be used to analyze how operators build and maintain competitive advantages,and it is also a criterion to determine whether a manager has a competitive advantage. According to the inherent law of mobile publishing activities,this paper reviews the research literatures on mobile publishing value chain in recent five years,and comments on the existing achievements,and looks forward to the key points and difficulties in the next research of this area.