智能传播时代电视的商业模式重构

Reconstruction of TV Business Model in the Age of Intelligent Communication

信息技术的进步提升了电视业的自动化程度,简化了生产流程,提升了传播的效率,但同时也将电视推入一个新的竞争环境,用户价值的突现、产业边界的泛化和价值变现途径的改变,都使得传统的电视商业模式逐渐被消解并开始重构。在新的环境下,电视需要重新定位其在未来智能传播体系中的地位与功能,寻找价值增长路径,提升自身在智能时代的传播能力。

The advancement of information technology has improved the automation of the TV industry,simplified the production process,and improved the efficiency of communication.At the same time,it also pushed TV into a new competitive environment,the emergence of user value,the generalization and value of industrial boundaries.The changes in the way of realizing the market have gradually eliminated the traditional TV business model and began to refactor.In the new environment,TV needs to reposition its position and function in the future intelligent communication system,find a value growth path,and enhance its ability to spread in the intelligent era.