我国亚运会图书出版的历史回顾与2022年杭州亚运会选题策划

Historical Review of Book Publishing in China's Asian Games and Topic Planning of the 2022 Hangzhou Asian Games

如何借助大型体育赛会的举办形成出版热点,北京亚运会和广州亚运会的图书出版工作为出版界提供了有益的借鉴。2022年杭州亚运会时,出版界面临着多媒体时代冲击、读者兴趣迁移、大型赛会叠加等不利因素,可以从丰富图书题材、扩展周边产品、引进优秀译著、把握出版时机等方面做好先期策划工作,形成出版热点。

How to form a publishing hotspot with the help of large-scale sports games,the book publishing work of the Beijing Asian Games and the Guangzhou Asian Games provides a useful reference for the publishing industry.In the2022 Hangzhou Asian Games,the publishing industry faced unfavorable factors such as the impact of the multimedia era,the migration of readers’interest,and the superposition of large-scale competitions.It can be well planned from the aspects of enriching the subject matter of the book,expanding the surrounding products,introducing excellent translations,and grasping the timing of publication.Work to form a publishing hotspot.