城市传播视阈下“唐诗之路”视觉符号建构

Visual Symbol Construction of “Road to Tang Poetry” from the Perspective of Urban Communication

"唐诗之路"是颇具地域特色的文化项目,其立体的建构具有巨大文化张力。文章试图在城市传播的框架下,对"唐诗之路"的视觉符号建构进行探讨,提出建构路径一是对"唐诗之路"的区域文化加以定义,挖掘符号的意义;二是找好各个城市的关键图像/视像,建立符号的层次化布列,进行符号的座标镶嵌与排列;三是展开具体的符号解读;最后是运用其他的符号,进行综合建构。利用视觉传播来推动"唐诗之路"的建设,既是图像转向时代的要求,也是区域文化向外传播的需要。

The Road to Tang Poetry is a cultural project with regional characteristics,and its three-dimensional construction has tremendous cultural tension.This paper attempts to discuss the construction of visual symbols of'the road of Tang poetry'within the framework of urban communication,and puts forward the following ways:first,to define the regional culture of'the road of Tang poetry'and excavate the meaning of symbols;second,to find out the key images of each city,to establish the hierarchical arrangement of symbols,and to insert and coordinate symbols;third,to explain the symbols at length;finally,to use other symbols for comprehensive construction.Visual communication used to promote the construction of Tang Poetry Road is based on the requirements of image of the times and regional culture spreading outward.