基于KANO模型的农村公共服务需求分类与供给优先序研究

On the Supply Priority of Rural Public Services and the Demand Classification with the KANO Model

基于留守务农居民与外出务工居民的统计分析显示,两组居民对农村公共服务满意度排序相近,但需求排序不尽相同。KANO模型的需求分类显示,农田水利设施与新农保属必备型需求,基础教育属期望型需求,村容环境、村务公开和文化娱乐属魅力型需求。结合Better-Worse系数测算,将主要农村公共服务供给按优先序分为四个层次,为此,地方政府应加大主要农村公共服务供给的财力保障;分层次分阶段地提升农村公共服务供给水平,将重点供给领域集中于第一层次和第二层次;创新公共服务供给方式,提升第三层次和第四层次公共服务供给水平;构建"自下而上"的农村公共服务供给决策模式。

Based on the survey data from 758 rural residents in Shandong province,this paper research on the satisfaction and demand level for 12 main rural public service considering population mobility and demand recognition of KANO model. Statistical analysis show s that satisfaction sort of the staying residents and migrant w orkers is similar,but the demand is not. Based on the KANO model,farmland w ater conservancy facilities and the endow ment insurance are basic demand,w hile basic education,one-dimensional demand,village environment,the village affairs and cultural entertainment,is attractive demand. Combining the Better-Worse coefficients,the main supply priority of rural public services is divided into four levels. Local governments should increase financial investment for main public services in rural areas,promote rural public service supply level hierarchically w hich should focus on supply of public services in the first level and second level,innovate in supply model,enhance the supply of public service in the third level and the fourth level,and build a 'bottom-up'rural public service supply model of decision making.