市场营销理论与实务课程优质教学资源开发研究

Research on High Quality Teaching Resources of Marketing Theory and Practice of Curriculum Development

本文以市场营销理论与实务课程优质教学资源开发的重要性出发,探讨了优质教学资源开发的思路、内容和支持力量,构建全方位、动态化和多元化的教学资源库。

This paper discusses the development of ideas, contents and support force from the importance of marketing theory and practice of curriculum development of high quality teaching resources, form a comprehensive, dynamic and diversified teaching resources library.