多样化实训在市场营销理论与实务课程中的运用

Application of Marketing Theory and Practice Course With Diversity Training

市场营销理论与实务课程是高职市场营销专业的一门重要专业基础课程。由于市场的多变性和灵活性,很多高职教师在本门课程教学的过程中苦恼于本门课程的实训教学,难以调动学生积极性。笔者总结多年的教学经验和借鉴其他高职院校的教学方法,基于市场营销理论与实务课程,总结了一整套实训项目,希望对大家有一定借鉴。

Marketing Theory and Practice is a basic course of Marketing professional. Because of variability and flexibility of the market, many vocational teachers meet some difficulties in the process of teaching, it is difficult to mobilize the enthusiasm of the students. The author summed up a set of training programs, based on Marketing Theory and Practice, and learned teaching methods from other higher vocational colleges, it aims to have some reference for teachers.