跨国公司的社会责任决策模型及其应用

The Decision-making Model for Social Responsibility of Multinationals and Applications

阐述了制约跨国公司社会责任决策的内外因素,使用利益相关者理论以及认知决策学派的观点来解释跨国公司的社会责任行为。在此基础上,建立了跨国公司的社会责任决策模型,应用该模型解释了跨国公司在中国的社会责任实践,并分析了跨国公司的积极社会责任行为对中国本土企业的潜在影响。

This paper expounds on the internal and external factors limiting the decision making of multina- tionals for social responsibilities and employs stakeholder theory and views of cognition decision schools to explain the social responsible behaviors of multinationals.Thus,it builds a decision model of multination- als for social responsibilities,applies this model to the practice of multinationals' social responsibilities in China,and analyzes the potential effects of positive social responsibility behavior of multinationals on enter- prises of China.