浅析我国网络营销的现状及发展策略

Analysis on the Present Condition and Developing Strategy of Internet Marketing in China

随着网络进入人们的生活,在给人们提供信息和娱乐的同时,也给企业提供了一个新的发展空间和竞争平台,由此产生了网络营销这一新的营销模式。网络营销有着传统营销不具有的优势,为我国经济的发展作出了积极的贡献,但同时也存在着一些不容忽视的问题,还需要在各方面不断加以完善才能健康地发展。

As the Internet enters people's life,it provides a new developing and competing platform to the firms while providing information and entertainment for people.Internet marketing is a new marketing mod- el.It takes the advantages of traditional marketing in many aspects and contributes much to the economic development in China's economy although there are still some problems which cannot be ignored.In order to develop Intemet marketing,various aspects should be perfected.