广告设计课程的工作室教学模式探索

Exploration on the Workshop Teaching Patterns for Advertising Design Courses

探讨了基于工作室的广告设计课程教学模式,对提高学生的学习积极性,培养学生创新精神、动手能力和团队协作能力方面具有的,传统教学形式没有的优势。具体介绍了工作室模式的实施要点。

This paper discusses the teaching patterns for workshop-based advertising design courses,which have advantages over traditional teaching forms in improving students' enthusiasm,cultivating students' creativity,ability in doing things by hands,and esprit de corps.In addition,this paper introduces the key points of workshop patterns.