基于感性工学的发动机舱覆盖件设计研究

Research on Engine Room Design Based on Kansei Engineering

汽车消费市场已进入到'感性消费'时代,消费者更注重通过汽车消费获得自我满足感、个性的表达及愉悦的使用感。以感性工学为方法,对发动机舱覆盖件感知进行对比分析,归纳出了符合消费者感性需求的如整体性、视觉平衡、韵律感等要素。将引导消费者对于特征的注意力倾向于产品形态间具有相同或相似的共同特征,进而勾勒起消费者内心深层次的购买欲望,使设计出来的新产品,能从众多的选择中脱颖而出。

The auto consumer market has entered an era of'perceptional consumption'.Consumers pay more attention to obtain a sense of self-satisfaction,the expression of personality and a sense of pleasure by auto consumption.Based on the kansei engineering system,the benchmarking is performed with regard to the perception of engine room cover.The elements to meet such consumers’perceptional demands as integrity,visual balance and rhythmical sense are summarized accordingly.A consumer is guided to similar or same common characteristics among product modalities from characteristic attention so as to evoke consumers’deep-seated buy desire,and then the new products designed will stand out from lots of consumer’s choices.