传媒经济学发展的阶段性特征

Stage Characteristics of Media Economics Development

与所处时代背景和社会环境相契合,传媒经济研究者总结出普适性的理论来概括实践、指导实践。我国社会正处在转型期,中国传媒经济学研究面临着重大挑战和机遇,在取得巨大成就的同时,也有很多地方需要完善。历史可以反映过去、透视未来。对我国传媒经济学的发展进行理性的总结和反思,试图提炼出不同历史时期中国传媒经济学发展的特征和规律,更好地服务于传媒实践。

With the times background and the social environment, the media economy researchers conclude the general theory to sum up the practice and guide the practice. China's society is in the transition period, China's media economics research is facing major challenges and opportunities, in the same time, there are many places need to improve. History can reflect the past, perspective of the future. This paper summarizes and reflects on the development of media economics in our country, trying to extract the characteristics and rules of the development of Chinese media economics in different historical periods, and better serve the media practice.