摘要
本文以利益相关者理论为指导,构建了"四位一体"的商业银行社会责任模型,从"管理维度、经济维度、社会维度、环境维度"等四个维度组建中国商业银行社会责任评价指标体系;利用层次分析法,对不同的指标赋予不同的权重,并结合中国商业银行的行业背景及特点,对权重进一步修正,最终得出相对合理的、可操作的商业银行社会责任评价指标体系。商业银行的社会责任应当考虑利益相关者的期望和利益,只有将社会责任融入整个银行,使其成为透明和道德的组织行为的重要组成部分,社会责任才能在银行组织关系中得到实践。
Guided by the theory of stakeholders,this paper build a four-in-one model of the social responsibility of commercial bank and an evaluation index system of the social responsibility of Chinese commercial banks from four dimensions,management,economy,society,environment.By the AHP method,the paper attaches different weights on different indicators and amends the weights according to the industry background and characteristics of Chinese commercial banks,and then gains an evaluation index system of the social responsibility of commercial bank,which is relatively reasonable and can be put into practice.The social responsibility of commercial bank should consider stakeholder's expectancy and interests.It can be put into practice in organizational relations of the bank only if it is introduced into the whole bank and becomes an important part of transparent and ethical organization behavior.
出处
《金融论坛》
CSSCI
北大核心
2012年第12期49-56,78,共9页
Finance Forum
关键词
商业银行
社会责任
评价指标体系
利益相关者
commercial bank
social responsibility
evaluation index system
stakeholder