流行语与当下社会生活面面观——以解析“土豪”一词为例

Aspects of People’s Outlook in Current Social Life from Catchwords——Take“Tuhao”for Example

在互联网飞速发展的今天,随着我国社会政治经济的发展,'土豪'一词从它的产生到作为2013年度流行语,其词义已在人们的广泛使用中逐渐发生着变化。本文以语言变异为视角,通过采用问卷调查和访谈的方式,对'土豪'一词的认知、态度,及其使用情况进行了一项为期两年的社会调查,并用SPSS22.软件对调查数据进行统计分析,旨在通过了解不同人群对'土豪'一词词义变化的内涵与外延的多维度分析认知情况,解析当下人们在社会生活和交往中金钱观的演变与重塑,以及'土豪'的流行与拜金主义的关联。

With rapid development in China’s society and economy as well as the Internet,the word"Tuhao",a widespread annual catchword across China emerged in 2013,has gradually varied its semantic meaning in the course of popularity.This paper investigates people’s recognition,attitudes,and usage of the word"Tuhao"by analyzing data collected from a two-year questionnaire survey responses from the perspective of language variation.It aims to analyze the evolution and reconstruction of different groups of people’s outlook on money in their social life and interpersonal communication through a multi-dimensional analysis of their perception on the connotation and denotation of the word"Tuhao",and the association of its popularity and money worship as well.