发挥新媒体在电改下电网新闻宣传工作中的作用

Role of New Media in Electric Power Network News Propaganda Work

在电网改革的背景下,新媒体在电网企业的新闻宣传中具有引领方向、促进发展,外树形象、内聚人心,贴近群众、服务群众等作用。电网企业要针对忽视利用新媒体进行新闻宣传、宣传方式传统、专业人员缺失等问题,通过改变对待新媒体的态度、拓展新媒体观念、构建新媒体队伍等来加强新媒体的新闻宣传工作。

Under the background of the reform of the power grid,the new media has the functions on leading direction,the promotion of the development of the news propaganda in the power grid enterprise,setting up the image,the cohesion of the people,the closing to the masses,the servicing to the people,etc. Power grid companies,aiming to solve problems such as the ignoring of the use of new media for news propaganda,the traditional propaganda way,the lack of professional staff and other issues,should strengthen the new media propaganda work through a change in the attitude of new media,expanding the company's concept on new media and building a new media team and so on.