摘要
西方接受美学理论的内涵是“读者决定一切”,外国品牌的塑造真谛是“以消费者为中心”,两者的理论观点异曲同工,他们都启迪、受益于马克思主义、毛泽东思想。21世纪的中国企业应以中国人自己的先进思想,探索中国品牌原理,让中国的品牌健康生长、迅速发展。
The connotation of modern accepting aesthetics is 'Readers decide everything'. The essence of remolding a famous -brand for a foreign entrepreneur is 'Everything is designed to be consumers - oriented'. These two doctrines are quite similar. In the new century, china' s entrepreneurs should explore the principle for creating our own famous - brand products.
出处
《上海大学学报（社会科学版）》
CSSCI
2002年第5期66-70,共5页
Journal of Shanghai University(Social Sciences Edition)
关键词
接受美学
品牌塑造
读者
品牌
消费者
accepting aesthetics
works
reader
famous - brand remolding
brand product
consumer
