第四媒体的特点及对传统媒体的影响

Characteristics of the fourth medium and its influence on traditional medium

第四媒体具有个性化、交互性、即时性、容量大、多媒体化和易于检索的特点 .它的崛起 ,对传统媒体是一个很大的冲击 ,也给传统媒体的发展带来了新的机遇 .传统媒体只有解放思想 ,更新观念 ;与时俱进 ,面向未来 。

The fourth medium has characteristics of individuality,immediateness,large capacity,polymedium and consulting index easily.Its sudden appearance is compact on the traditional medium and bringing a new oppornunity to the development of the traditional medium which can't catch up with the development of computer network until it frees itself from old ideas, renews its sense ,grows with each passing day and faces the future.