成都都市风俗形象叙事的变迁与现代转换

Urban Custom Image Narrative of Chengdu: Changes and Modern Transformation

古代儒家意识形态、史志的叙事模式和社会精英的叙事传统,造成成都风俗的负面形象;普遍人性和特殊审美心性下的文人叙事传统塑造了成都风俗的正面形象。在迈向现代化的时代主题中,成都风俗被视为进步的阻力;而后现代休闲观念与形象资本、消费主义相结合,产生了成都都市风俗形象全面的现代转换。

Chengdu has its negative urban custom image attributable to the ancient Confucian ideology,the narrative modes of historical chronicles and the narrative patterns of the social elite. It also has its positive urban custom image created by the narrative tradition of the literati out of universal humanity and special aesthetic psychology. At a time of modernization,however,the urban custom of Chengdu is seen as an obstacle to progress,which is,fortunately,under modern transformation due to the post-modern leisure concept,the idea of image capital and consumerism.