构建电子商务课程体系,提高大学生创新实践能力的探索和实践

Exploration and Practice of Constructing E-commerce Curriculum System and Improving College Students' Innovative Practical Ability

本文以提高大学生创新创业能力为目标,重在构建电子商务课程体系,该体系包括理论教学体系和实践教学体系两大部分,旨在培养大学生创新创业能力。具体的手段包括:建设在线课程、编制实验指导书、申报教研教改、应用翻转课堂、组建教学团队、电商企业的合作教学、制作微课作品和指导学生创新创业。本文的主要创新点有:平台结构创新(理论创新)、角色扮演创新(实践创新)、翻转课堂创新(教学法创新)、教学组织创新。

Aiming to improve the innovative and entrepreneurial ability of college students, a curriculum system of e-commerce was built, including both theoretical and practical teaching systems. The specific means consists of constructing online courses, compiling experiment instruction book, applying for teaching research and reform fund, applying flipped class, building a teaching team,establishing cooperative teaching cooperation with electric business enterprises, making micro-course works and instructing students to innovate and start a business. The main innovation points of this paper are: platform structure innovation(theory innovation), role play innovation(practice innovation), flippedclass innovation(teaching method innovation), and teaching organization innovation.