高校新媒体在正能量传播中的应用研究

Research on the Application of New Media in Colleges and Universities in Positive Energy Communication

当前,以互联网和手机为代表的数字媒体终端发展迅猛,已经成了当前新闻传播的主阵地和生力军。新媒体坚持正能量的传播,是当前国家对新媒体的要求,作为高等院校来讲,其对正能量的传播,既是时代赋予其的重要的历史使命,又是推动高校实现我国高等教育立德树人目标的重要手段。高校通过新媒体传播正能量,不仅能够辅助思想政治教育,更能够正确的把握高校的正确方向,传播正确的价值观,从而提高高等教育思想政治工作的有效性。

At present, digital media terminals represented by the Internet and mobile phones have developed rapidly, and have become the main front and new force of current news communication. The new media insists on the dissemination of positive energy. It is the current state’s requirement for new media. As a college, its dissemination of positive energy is not only an important historical mission entrusted to it by the times, but also to promote the realization of higher education in China. An important means of the goal of Deshu people. The dissemination of positive energy through new media in colleges and universities can not only help ideological and political education, but also correctly grasp the correct direction of colleges and universities and disseminate correct values, thus improving the effectiveness of ideological and political work in higher education.