在校生创业团队市场拓展模式探析——以北京师范大学为例

Several Ways to Expand the Market of Students' Entr Epreneurial Team——the Example of Beijing Normal University

随着"大众创业、万众创新"浪潮的兴起,越来越多的在读高校学生投入到了创业的事业中。对于很多刚刚站稳脚跟的青年初创者来说,拓展市场是摆在他们面前的一道难关。通过对三个具有代表性的北京师范大学在校生创业团队拓展市场模式的深入案例研究,试图基于现有经验,得出的结论和对于初创团队的一些建议。

With the rise of the wave of 'mass entrepreneurship and mass innovation', more and more college students are investing in entrepreneurship. For many young entrepreneurs who have just gained a foothold, expanding the market is a challenge. Through the in-depth case study of three representative Beijing Normal University students’ entrepreneurship team development model, this paper tries to draw conclusions and some suggestions for the start-up team based on the existing experience.