新媒体环境下大学生政治态度转变途径探析

A Study on the Formation Mechanism of Political Attitudes of College Students under the New Media Environment

新媒体环境下,伴随着网络舆论的发展,大学生的政治态度在总体上积极向上的基础上,也表现出了一定程度的政治冷漠,政治信仰缺乏,政治态度易变等状态。政治态度是关于政治问题的态度,其形成与变化遵循态度形成与转变的一般规律。笔者作为长期从事一线学生工作的辅导员,将结合新媒体的特点以及当代大学生政治教育中发现问题,借助心理学中态度变化的动因和过程,找到帮助大学生树立正确的政治观的途径,进而提高大学生政治教育的实效性。

Under the new media environment, along with the development of online public opinions and based on the positive political attitudes of college students, the political attitudes of college students present various states, such as political apathy, lack of political belief, and unstable political attitudes. Political attitude is an attitude about political issues and its formation and transformation follow the general rule of the formation and transformation of attitude. As a counselor who has been engaged in front-line work for a long time, with the help of motivation and process of the attitude changes in psychochology, the author will combine with the characteristics of new media and the problems found in political education of contemporary college students to find a way to help students establish a correct political view,thus improving the effectiveness of college students’ political education.