新时期市场营销专业“校企合作”模式探讨与创新

Exploration and Innovation of "School-Enterprise Cooperation" Model of Marketing Major in the New Period

校企合作是教育发展进步中产生的与市场发展以及人才就业相结合的一种教学模式。校企合作模式是在传统教学模式中的发展与创新。该文对新时期下市场营销专业校企合作模式进行研究,分析,校企合作在市场营销中的作用与实际意义,分析校企合作中存在的主要问题,并根据新时期教育发展要求,提出新时期下市场销售专业校企合作的新模式,以期能够促进市场营销专业校企合作模式的发展进步。

School-enterprise cooperation is a kind of teaching mode which combines the development of market and the employment of talents in the progress of education development. School-enterprise cooperation mode is the development and innovation of traditional teaching mode. This paper studies and analyses the mode of school-enterprise cooperation of marketing specialty in the new period, the role and practical significance of school-enterprise cooperation in marketing, the main problems existing in school-enterprise cooperation, and puts forward a new mode of schoolenterprise cooperation of marketing specialty in the new period according to the requirements of education development in the new period, so as to promote the development of school -enterprise cooperation mode of marketing specialty. Progress.