“互联网+”及“双创”视角下电子商务课程教改与实践

Teaching Reform and Practice of E-Commerce Course under the Perspective of "Internet +" and "Innovation Entrepreneurship"

《电子商务》课程以互联网技术为基础,是一门实践性很强的课程。"互联网+"和创新创业的背景,为《电子商务》课程教学改革带来了机遇和挑战。应用型本科院校注重培养学生的实践能力及创新创业能力,该文以应用型本科院校徐州工程学院的《电子商务》课程教学为研究出发点,首先分析了应用型本科院校《电子商务》课程教学的背景及存在的主要问题。其次将该课程特色与"互联网+"的技术特点结合起来,同时融入创业教育的理念。通过教学内容的完善、教学模式的改革及实践教学的创新,以互联网真实平台构建实践教学体系,提升学生创业意识、创新精神和创新创业能力。

The course of 'Electronic Commerce' is based on Internet technology and is a practical course. The background of 'Internet +' and innovation and entrepreneurship has brought opportunities and challenges for the reform of 'Electronic Commerce' course teaching. Applied undergraduate colleges pay attention to cultivating students’ practical ability and innovation and entrepreneurship ability. This article takes Xuzhou Institute of Technology’s 'Electronic Commerce' course teaching as the starting point, and first analyzes the background of the 'Electronic Commerce' course teaching in applied undergraduate colleges and the main problems. Secondly, the course features are combined with the technical features of 'Internet + ' and integrated into the concept of entrepreneurship education. Through the improvement of teaching content, the reform of teaching mode and the innovation of practical teaching, the practical teaching system is constructed on the real platform of the Internet to enhance students’ entrepreneurial consciousness,innovation spirit and innovation entrepreneurial ability.