探析德化实施“电商换市”战略助力陶瓷产业转型升级

Talking about Dehua Implementing the Strategy of "E-commerce Exchange Market" to Promote the Transformation and Upgrading of Ceramic Industry

德化陶瓷业是一个外向度较高的产业,80%以上的陶瓷产品销往190多个国家和地区,为寻求国内市场的突破,推动陶瓷产业转型升级,德化实施"电商换市"战略,致力开辟新的市场渠道,推动陶瓷销售"线上"与"线下"相结合,以市场"拓荒"带动陶瓷产业整体"突围"。

Dehua ceramics is a high extroverted degree of industry,more than 80%of the ceramic products are sold to more than 190 countries and regions,seeking breakthroughs in the domestic market,promote the ceramics industry transformation and upgrading,dehua'electricity in city'strategy,efforts to open up new market channels,promote ceramics sales'online'and'offline',combining with the market'pioneer'drive the ceramic industry as a whole'to break'.