关于大学校园文化创意产品设计的创新探究

Research on the Design of University Campus Culture Creative Products

校园文化创意产品是校园精神理念的一种重要的体现方式,能够很好地宣传和诠释校园文化。该文结合南开大学、厦门大学和韶关学院校园文化创意产品的设计研发案例,梳理和分析校园文化创意产品的实现过程,其主要包含市场调研、精练素材和细化理念等;并从4P营销理论、公司识别系统以及消费心理学三个方面深入分析校园文化创意产品对校园品牌形象塑造、校园文化提升的促进作用,进而探索出设计校园文化创意产品的新思路。只有研发和制作出贴合时代、满足消费者诉求的文化创意产品,才能获得更广泛的认同。

Campus culture creative products are an important embodiment of the campus spirit concept,which can promote and interpret campus culture.This paper combs and analyzes the realization process of campus culture creative products based on the design and development of campus culture and creative products of Nankai University,Xiamen University and Shaoguan University,which mainly includes market research,refined materials and refinement concepts.Then this paper analyzes the role of campus culture and creative products in promoting campus brand image and campus culture,and then explore new ideas for designing campus culture and creative products from the aspects of 4P marketing theory,company identification system and consumer psychology.It is very important to obtain a broader recognition through the development and production of cultural and creative products that meet the needs of consumers and satisfy consumers'demands.