外国服装品牌的中文命名及其对国内服装品牌命名的影响

The Influence of Changing Chinese Naming of Foreign Clothing Brands on the Naming of Domestic Clothing Brands

随着市场竞争日益激烈,服装品牌的命名越发凸显重要的作用,文章主要介绍了外国服装品牌的中文命名及其对国内服装品牌产生的影响,着力于帮助消费者对国内国外服装品牌有一定了解,理性看待"外文"服装品牌,并能正确选择适合自己的服装品牌;同时致力于让中国服装在命名等方面借鉴国外优良服装品牌的发展经验,从而更好地提升自己的品牌的知名度和可信度。

With the increasingly fierce market competition,brand names playan important role.This article studies foreign clothing brand in Chinese naming change and the impact of domestic clothing brand,focus on helping consumers to have a rational understanding on domestic and foreign clothing brands.At the same time,it is committed to promote Chinese clothing market in absorbing the experience of foreign brands.