重庆农产品电商平台发展问题及对策研究

Development Problems and Countermeasures of Chongqing Agricultural Products E-commerce Platform

农产品电商作为农业现代化发展的新模式,改变传统农产品消费方式的同时,有效促进了我国农业商品的流通,而大力推进农产品电商的发展对西部区域乡村振兴战略的实施,更具有十分重大的意义。本文以乡村振兴战略背景下农产品电商的发展为切入口,以西部区域重庆市作为研究对象[1],深度剖析了重庆市农产品电商平台的发展现状及存在的问题,并针对性提出了促进重庆农产品电商平台发展的对策建议[2],为重庆市乡村振兴战略的实施提供了理论依据。

The e-commerce of agricultural products,as a new model of agricultural modernization development,changes the traditional ways of products consumption.Meanwhile,effectively promotes the circulation of agricultural commodities in our country.It’s great significant that the e-commerce of agricultural products should be vigorously developed,which implements the strategy of rejuvenating western area rural in China.This research mainly analyzes the development and some problems of e-commerce platform of agricultural products of western area in Chongqing,with the background of agricultural products development under the strategy of rejuvenation.It not only puts forward the countermeasures and proposals of how to effectively develop e-commerce platform of agricultural products,but provides a theory base for implementing of strategy of rejuvenating rural in Chongqing.