基于导入模式的经管类课程双语教学改革研究——以《国际市场营销》课程为例

Research on Bilingual Teaching Reform of Economics and Management Courses Based on the Model of Introduction——Take International Marketing as an Example

该文认为经济管理类专业课程的双语教学适应新经济时代、全球经济发展和服务地方经济的需要,指出教学现今正面临的制约因素,据此提出基于导入模式来指导双语教学,采取过渡教学、多样化考核等相应的实施措施。

This paper holds that the bilingual teaching for economics and management courses adapts to the new economic era,the global economic development,and serve the needs of the local economy,points out that teaching is facing some restriction factors,and then put forward the corresponding measures based on the model of introduction guide the bilingual teaching,for instance,take the transition of teaching,diversification of assessment,etc.