“美味七七”缘何落寞

What Led to the Fall of “Yummy 77”?

源于正大集团生鲜B2C网站,获得亚马逊2000万美元投资,身带两大光环的美味七七,却在外界一致看好中,一夜之间歇业止步。这中间到底发生了什么?是资本惹的祸,还是命中注定的落寞?作为国内最早进军生鲜电商的规模化公司,美味七七之前的道路可谓顺畅。

Originated from Chia Tai Group’s B2 C website for fresh foods and supported by Amazon’s investment of 20 million US dollars,'Yummy 77'came to a grinding halt overnight among laurels and applauses.What happened?Is it a disaster from capital,or is it destined to fall?