春都败亡戒

Eclipse of Chundu

春都火腿肠踩着它的'红舞鞋'一度火便大江南北。但战略失误、管理混乱引发的一系列骨牌效应,最终导致'红舞鞋'无法跳舞,黯然落幕。春都集团斥巨资在1990年的春节联欢晚会上播放的'会跳舞的火腿肠'这则广告,让春都集团这个'中国第一根火腿肠'迅速火遍全国,并拿到了大批的订单,市场占有率达到80%。到1995年,春都集团年销售收入已达11.5亿元,品牌价值8亿元,成为全国明星企业,创造了市场神话。将春都火腿肠放在桌上'蹦跶',是当时不少孩子在吃火腿肠之前必做的'功课'。火腿肠为何会跳舞?

Chundu’s ham sausage, dubbed as the 'red dancing shoes' because of its bouncy texture and red coating, had been flying off the shelf across the country. However, a series of domino effects caused by strategic mistakes and chaotic management eventually led to the fall of the 'red dancing shoes'.