设计与管理:设计人类学的一种实践方式

Design and Management:A Practicing Style of Design Anthropology

在过去数十年里,作为一个综合了设计学与人类学研究的学科分支,设计人类学在设计发展的进程中逐渐形成了一种独特的认知方式与实践方法,而设计管理便是其中具有代表性的实践方式之一。在思维与行动上发展具有设计特征的各种实践方式成为了当代社会越来越重要的工作能力。这种设计能力在创意工业、政府机构、高等院校以及对解决各项社会议题具备设计创新潜力的设计学院中越来越受关注。分析讨论应用人类学的出现以及在20世纪的文化语境当中有关设计人类学的形成与发展概况,并且通过归纳与总结能够进一步突出作为一种实践方式的设计管理在设计人类学研究当中的方法论价值。

Design anthropology as an interdisciplinary study of design with anthropology research,it is gradually forming a special method for knowing and practicing on development of design during these decades.As a practicing method,design management plays a close role with design anthropology.For designers,their ways of thinking and acting are competences more and more sought after in contemporary society.There is an increasing focus from creative industries,government,universities,and design schools alike on the potential impact of design and innovation on solving pressing societal issues.This essay analyzes the emergence of applied anthropology,introduces the development of design anthropology in the context of 20 th century,and emphasis that design management has methodological value in design anthropology research.