茶农参与茶产业扶贫的影响因素研究——基于黄金茶产业开发的调查数据

Study on the Influence Factors of tea farmers’ participation in the poverty alleviation of tea industry—— based on the survey data of Golden Tea industry development

茶叶产业开发是实现脱贫攻坚、产业兴旺的重要路径,其兴盛繁荣,须有茶农参与。本文基于黄金茶产业开发的971份茶农数据,运用Logistic回归模型进行实证分析从个体特征、家庭特征、茶叶市场价值认知和产业扶贫项目特征4个维度探讨茶农参与茶产业扶贫的影响因素。结果表明,茶农所处地区、受教育程度、从业时间、贫困程度、独特品质认知、市场需求认知、技术难度认知、劳动力数量、打工收入占比、产业扶贫项目自由度及补贴强度等因素是茶农参与茶产业扶贫的参与意愿和参与方式的相关影响因素,政府部门需要加强茶独特品质宣传、降低茶产业开发技术难度和提升茶产业扶贫项目实施的精准度。

The development of tea industry is the latest trend in the development of tea industry.It is the important way to overcome poverty and realize the prosperity of the industry.This article choose the individual characteristics,family characteristics,cognitive characteristics of tea market value and industrial poverty alleviation project features to explore the influence factors of tea farmers participating characteristic tea industry poverty alleviation,through surveying 971 tea farmers in Golden tea industry development,use Logistic regression model to carry on the empirical analysis.The results show that,in terms of the willingness of tea farmers,the factors such as region,education,work seniority,poverty level,unique quality cognition,market demand cognition and subsidy intensity have positive and significant influence.The number of labor force,the ratio of working income,the cognition of technical difficulty and the degree of freedom of the poverty alleviation project were negatively impacted;There is a negative interaction between market demand cognition and technical difficulty cognition.In terms of the participating way,education,work seniority,market demand cognitive,the number of labor force,the ratio of working income and unique quality cognitive factors have positive significant effect;The cognition of technical difficulty has negative significant influence on the choice of comprehensive participation.Therefore,the local government should advertise strongly the unique quality of tea,reduce the difficulty of developing the tea industry,and improve the precision of the implementation of the anti-poverty project of tea industry.