“一带一路”倡议下中国西部茶馆经营现状与对策探讨

Discussion on Management status quo and Countermeasures of Western China Tea House under the “One Belt One Road” Initiative

"一带一路"倡议为中国西部茶馆的跨越式发展奠定了坚实的基础。茶馆是否有强大的竞争力,究其原因是其背后所蕴含的文化是否有着生生不息、与时俱进的生命力。本文以中国西部茶馆为切入点,探究巴蜀茶文化和关中茶文化对茶馆成功经营的影响,分析西部茶馆经营中存在的问题,并试着提出在"一带一路"倡议下,以充分发掘地域茶文化为核心,依托地理位置和文化遗产等优势,从茶馆经营到茶馆产业化的建议,以期茶馆能立足西部、辐射全国、走向世界,实现中华民族的伟大复兴。

The One Belt One Road initiative has laid a solid foundation for the leap-forward development of tea houses in western China.Whether the teahouse has strong competitiveness is the reason why the culture behind it has the vitality of being endless and advancing with the times.This paper takes the teahouse in western China as the starting point,explores the influence of Bayu tea culture and Guanzhong tea culture on the successful operation of teahouses,analyzes the problems existing in the operation of western teahouses,and tries to explore the geographical background under the One Belt One Road initiative.Tea culture is the core,relying on geographical advantages,cultural heritage and other advantages,from the teahouse management to the teahouse industrialization proposal,in the hope that the teahouse can stand on the west,radiate the country,go to the world,and realize the great rejuvenation of the Chinese nation.