渠道创新与文化创意产品价值实现——来自艺术画作拍卖市场的经验证据

Channel Innovation and Realize Value of Cultural and Creative Products——Evidence from the experience of the art auction market

交易媒介对文化创意产品的价值实现影响重大。不论是从理论推理角度还是实证检验结果来看,文化创意产品的时间价值都随时间的推进而增加,尤其是随传播媒介技术进步而变得更容易实现。实证分析表明,当时间价值被产品本身内化之后,艺术画作产品的价格随时间推进而表现出越来越高的增值趋势,传播技术对产品价格的贡献率逐年增加。即传播媒介的技术进步使不同区域间、不同文化的交流更加密切,文化创作更容易被市场接受。文化创意产品随着时间推移而积累的价值增值也能通过市场迅速转换为价格的提高。改善交易渠道、引入渠道创新,有助于文化创意产品价值实现与增值。

Medium has great influence on the value of cultural and creative products.Whether from the point of view of theoretical reasoning or empirical results,the cultural and creative products promoting the increase of time value with time,especially with the media technology becomes easier to achieve.Empirical results show that after time values are within the product itself,art products value-added showed as price began to higher over time.The media rate of communication technology to the product price increases year by year.That is,media technology that enables closer exchanges between different cultures in different regions,and cultural production are more likely to be accepted by the market.The added value of creative products that accumulates over time can also be quickly converted to a price increase through the market.That means improve trade channels,to introduce innovation,contribute to the cultural and creative value.