高校宣传工作中新闻报道的创新思考

Innovative thinking on the news reports in the propaganda work of colleges and Universities

当今,高等教育迅速发展,高校的各项事业进入到综合改革阶段。宣传工作作为学校发展的精神动力和舆论支撑,任务越来越重,作用尤为重要。它的重要组成部分——新闻报道,也随之被不断冠以新的要求。高校新闻报道要更好的适应、服务于宣传工作,就必须不断创新发展思路,改革工作方法,拓展传播渠道,从而为高校各项事业又快又好的前进提供强有力的保障。

Nowadays, the rapid development of higher education, colleges and universities to enter the stage of comprehensive reform. Propaganda work as the school development of the spiritual power and public opinion sup-port, the task is more and more important, the role is particularly important. It is an important part of the news re-port, also will be continuously called new requirements. University news reports to better adapt to and serve the propaganda work, it is necessary to continuous innovation and development of ideas, methods of reform, expand channels of communication, so as to the cause of the well and quickly forward to provide strong protection.