论开发我国青少年旅游市场的重要性

Importance of Developing National Teenagers Tourism Marketing

青少年有强烈的旅游需求,家长普遍具有'望子成龙'的心理,这使青少年旅游市场的开发具有可行性。从有利于青少年的群育,熔铸他们的性格、意志,以及树立旅游企业形象来看,开发这一市场十分重要,应从旅行社、政策、学校等多方面着手开发。

Teenagers have urgent needs of traveling, while parents usually have the desire to "long to his son become a dragon"(win success in the world), hence the possibility of developing national teenagers tourism marketing. The importance of this marketing lies in its advantages in education, creating the will and personality of teenagers and setting up images of travel companies. It should start from the aspects of travel agency, policy, school, etc.