《市场营销》课程分级别项目化教学模式研究——以常州轻院教改实践为例

A Study on the Grading and Project-based Teaching Mode for the Course of “Marketing” ——Taking the Teaching Reform in Changzhou Institute of Light Industry Technology as an Example

项目化教学在市场营销课程的应用上有一定特殊性。鉴于理论和实务兼顾的教学目标要求,经多年教学改革实践,本课程组总结出具有我院特色的分级别项目化教学模式,从项目的设计、教学内容的选取、教学策略的应用及教学评价体系都区别于普通项目化教学模式,实施该模式教学对全面发挥课程的综合价值,增进教学效果具有较显著的作用。

The application of project-based teaching model in the course of marketing has its unique characteristics. According to the teaching objectives which attach much importance in both practice and theory, the course group summarized the grading and project-based teaching model with characteristics of our school. The model is different from the ordinary project teaching model in the design of projects, the selection of teaching content, the application of teaching strategies and the teaching evaluation system and so on. The application of this model has great significance in bringing the comprehensive value of the course into full play and improving the teaching effect.