常州轻工职业技术学院招生宣传调查分析与研究

Investigation,Analysis and Study on the Enrolment Propaganda of Changzhou Institute of Light Industry Technology

在高等教育规模扩大而适龄人口不断下降的形势下,中国的高等院校面临着日益加剧的生源竞争,招生宣传作为高职院校招生工作的重要环节,其形式和手段的好坏将直接影响到学校招生工作的进展与成效。因此,高职院校有必要通过对招生宣传现状的调查分析、学生对招生宣传的反馈信息,了解学校招生宣传工作中存在的问题,为进一步开展卓有成效的招生宣传工作提供建议。

Under the new situation of the expansion of the higher education and continual decrease of college age population, colleges in China face increasing competition of student source. As an important step of enrollment work, the method and means of higher vocational colleges’ enrollment propaganda will directly infl uence the progress and achievements of higher vocational colleges’ enrollment work. Therefore, it is very necessary for higher vocational colleges to find the problems of present enrollment work and put forward suggestions on how to carry out enrollment propaganda effectively.