翻转课堂在《网络营销》课程项目式教学中的应用

Flipped classroom in "network marketing" the application of the project type teaching

翻转课堂作为一种全新的课堂教学模式,已成为国内教学关注的重点。本文以任务驱动为目的和手段,根据高职学生的学习特点,构建了任务驱动式翻转课堂教学模式。该文以制作商品描述为例,通过详细的课前、课中和课后教学设计,改变了课堂教学组织形式,而且很好地提升了高职学生的自主和协作学习能力、系统分析能力和问题解决能力。

Flipped classroom as a new classroom teaching mode,has become the focus of domestic teaching.In this paper,for the purpose of task driven and means,according to characteristic of higher vocational students’ learning,build the collaborative task flip classroom teaching mode.The paper to make goods description as an example,through the detailed teaching design before,class and after class,change the classroom teaching organization form,and well promoted higher vocational students’ autonomous and cooperative learning ability,system analysis ability and problem solving ability.